Insights

Original thinking.

Articles and analysis on wellness business, workplace wellbeing, and the operating decisions that shape both.

International Growth

10 min read · 28 March 2026

The EU–Australia Free Trade Agreement just concluded. The businesses that move now will define the corridor.

After eight years of negotiation, the EU–Australia FTA concluded on 24 March 2026. Tariffs on over 97% of goods disappear at entry into force. The businesses that use the window between now and ratification to build their cross-corridor infrastructure will capture the opportunity. The ones that wait will spend the next 12 months watching.

Tariffs on over 97% of goods eliminated. The preparation window between now and ratification is open.

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International Growth

8 min read · 19 March 2026

The EU customs reform has a second layer — and most businesses don't know it exists

The EU-wide €3 duty arriving in July is only part of the picture. Individual member states are already imposing their own national fees — creating a fragmented, shifting regulatory landscape that changes the cost arithmetic for every business shipping into Europe.

The EU-wide €3 duty is only part of the picture. Member states are adding their own national fees.

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International Growth

12 min read · 10 March 2026

EU customs rules change in July 2026: what your business needs to do before they do

The brands that prepare now will treat this as an operating model upgrade. The ones that don't will find out what a per-parcel cost shock does to margins they thought were solid.

The €150 duty-free threshold disappears. Your margins, pricing, and compliance obligations all change.

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Operational Excellence

9 min read · 26 February 2026

Why your AI tools aren't working

Of the $684 billion invested globally in AI in 2025, more than 80% failed to deliver its intended value. The cause is not the technology. It is what sits beneath it: the operational foundations that most businesses have never built.

Of the $684 billion invested globally in AI in 2025, more than 80% failed to deliver its intended value. The cause is not the technology.

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Operational Excellence

9 min read · 6 February 2026

The compound cost of operational debt

Every scaling business carries it. Few can name it. The accumulated cost of fragmented tools, patched processes, and decisions that still run through the founder compounds silently — until it becomes the ceiling on everything the business is trying to build.

Operational debt is not a metaphor. It is a quantifiable cost that accumulates in every scaling business — and most have no system for measuring it.

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Cross-practice

11 min read · 14 January 2026

The pattern of constraint in scaling businesses

The same bottleneck shows up everywhere — in the founder's calendar, in the operating model, in the expansion that stalls. Most advisory treats these as separate problems. They are not.

The same bottleneck shows up in the founder's calendar, the operating model, and the expansion. They are connected.

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